What do users and partners need?
Framing the central question and the development direction for your next program requires you to understand the human context, as well as the real-world constraints and technological possibilities. This mix of perspectives leads to inspired and balanced solutions, consumer ethnography.
Whether creating or improving a product, service or business process, start with a look at the user experiences, marking people’s needs and desires along with the feelings associated with the moments, objects and spaces.
Understanding Customers & Stakeholders
ethnographic observations Getting closer to users sometimes means sharing private moments and spaces with them.Here we sit with a mother in the bathroom at work as she talks about how it feels to spend 15 minutes with a noisy pump, expressing breastmilk for her baby. This experience helped to build the case for an innovative breastmilk expression system.
mapping emotional valueCompare your product, service or process to others in the marketplace. What place do you want yours to take on that map? Here we compare household products in the emotional response they evoke. 
An UnFocus group lets you interact with consumers. Surveys and focus groups are common ways for companies to understand market perceptions. It can be difficult to get to users’ real behaviors and wishes this way. Use an UnFocus Group session to engage them – the atmosphere loosens them up and the facilitator and participants provide far more inspiration to each other. Responses are visceral, thoughtful, fresh.Range of Services
User observations in context • Stakeholder interviews • Consumer Safaris • UnFocusGroups • Positioning in the competitive landscape • Co-creation workshops